PR Newswire: news distribution, targeting and monitoring

Engage with your audience to get more out of your communications

Give them a way to find, interact with, and share your message

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Engagement is a conversation.  As a business, you are using your content to say something, and your audience is responding through their interaction. The use of video, images, dedicated websites and social networks have proven to increase engagement when utlized as part of a communications strategy.

Get Found, Get Shared

Provide news and other content in formats that can easily be found and shared by readers and the media alike

The first step in engagement is being found.  Optimising content with the right keywords is what allows searchers and search engines to find what they are looking for.  By using SEO in your communications, your message will be more likely to be found online,interacted with and shared.  Reciprocally, this increased engagement will improve search engine rankings for your content.  

With PR Newswire, you can:

  • Identify relevant keywords and phrases through our content optimisation tool
  • Encourage your readers to re-tweet your message, share it with friends and bookmarking sites, or upload it to blog posts
  • Promote content and campaigns via customisable Facebook tabs

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Boost Message Engagement Through Multimedia

Connect with your audiences through images, video and other related assets

Including multimedia in communications is directly linked to an increased level of interaction.  In addition, messages that contain images and video reach larger audiences and have a higher likelihood of being shared via social channels.

With PR Newswire, you can:

  • Add images, related documents and/or video to a press release
  • Combine multimedia assets into one comprehensive distribution
  • Utilise our photograpy and production services to create multimedia content
  • Dynamically update content after the initial distribution
  • Leverage our suite of broadcast services to extend your message even further
  • Allow audiences to easily share content via social media applications
  • Archive your digital assets and make them available for download by journalists and key influencers

 

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Reduce Your Communication Costs Through Webcasting

With the development of Internet and multimedia technology, webcasts have become one of the most efficient communications tools that can send and share high quality video, PowerPoint presentations and other content. PR Newswire's webcasting services help you customize mini-sites or pages with rich interactive features, allowing your audience to view from wherever they have Internet access. Webcasting is a low cost, highly effective solution to improve your communications strategy.

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